A daily dose of creative suspense.

Art Biz

Craft Pricing Diagram

Trying, trying to learn as much as I can about this business of selling my art. The most important thing I learned from a recent Etsy Pricing workshop was

“I AM NOT MY CUSTOMER!”

Whew! Thank God! I am VERY frugal. It’s like a game for me to find the lowest prices or free. It means finding more creative ways to get what I need and want. It just makes life more fun for me. But I sure am happy that I am not my customer. I was pricing my art by what I would pay, which would be peanuts or free. So now that I am changing my outlook by- what else but EDUCATION- I am now doing the MATH! Yuk! How I hate math but (sorry, right brainers) oh, so very important in figuring out what price to sell my art for. Of course , its not cut and dry. Not 1+2=3. There’s psychology involved and gambling and experimentation. Now that could be fun? We’ll see.

The ladies on Etsy say that I must (just stab me several times in the eye, it would be just as painful) , anyway , they say I must keep track of my hours of labor. I hate that- did you already guess that? There’s probably an App for that, which would make it more fun- right? Wait , I’ll go look..okay looks like there are quite a few to do that. Billings Pro and Time Tracker are now downloaded into my iPhone so I can track my time. I’ll let you know how well they work.

So, I drew a Pricing diagram so I can understand the pricing thing better. after all I am a visual person- so I need visuals. Maybe it will help you too?

Craft Pricing Diagram


Selling on Etsy- Social sites and your crafts

It seems that no matter how wonderful your stuff is- you aren’t going to sell a single thing unless you get it in people’s faces. How do you do that? Well in the past, I had to go to expensive, labor-intensive craft shows. Usually not so good. I hated them. I think the people who made money from craft shows are the promoters. But now, Hurrah! There is the internet – a low cost way to reach millions of people. Sure you have to know your way around a computer but its do-able. Almost half of Etsy sellers spend at least an hour a day marketing on Social sites.

Since I’ve starting taking a more active part in the Social Media, my sales have increased. Here’s how I do my marketing:

I blog (see, right here, this is my blog)

I video – You Tube

Facebook- is the world’s largest social network, with over 500 million users.I’ve gotten orders from here.

Twitter- is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters. I’ve gotten orders from here.

If you do nothing else, at least do Facebook and Twitter – they are the top sites right now.

Then there are the sites that are like showcases for collections that people put together:
I use them all.
Pintrest-is a pinboard-styled social photo sharing website. The service allows users to create and manage theme-based image collections. My favorite, cause its visual. Pinterest is all about who you follow – and who follows you. .
It’s easy to spend lots of time browsing here, looking at all the pictures.You want your name to show up on lots and lots of pages . To do that you must follow other people. Just like with Twitter, users on Pinterest tend to follow you, if you follow them. You know, I’ll be your friend, if you be mine friend. So if you find someone who is a very good seller in your area of craft, follow them, so they follow you. Then, maybe, just maybe, their following will notice you and follow you too! Wahoo! So now you pin and repine to your new followers and they will do the same. for you. Ahh! Isn’t that nice? This gets your Etsy site and your crafts in front of more people. Not to mention the positive effect it will have on your backlinking campaigns.
Source Yourself– If you want to see what folks are pinning of your stuff all you have to do is go to http://pinterest.com/source/kathyoconnell.com/ to see the pins from my site. You can do the same thing by simply replacing the last part of that URL with your own web address.
Stumpleupon-is a discovery engine (a form of web search engine) that finds and recommends web content to its users
Digg– is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our community.
Kaboodle-a fun shopping community where people recommend and discover new things (like your things)
Make an account and use these to get your crafts out there where Potential buyers can see them!

Online Craft Markets- buy and sell crafts

Online Craft Markets

Artfire

Craftgawker- lots of tutorials

Handmade Gallery

Dawanda- an european craft shop that sells in Euros.

iCraft- Canadian based

Misi- the UK’s version of Etsy.

Ruby Lane- At Ruby Lane, you can find jewelry, antiques, ceramics, glassware, dolls, and more, at prices ranging form $10 to the thousands. The site has a more serious and less funky vibe than Etsy


Online Craft Market List

Online Craft Markets

Artfire

Craftgawker- lots of tutorials

Handmade Gallery

Dawanda- an european craft shop that sells in Euros.

iCraft- Canadian based

Misi- the UK’s version of Etsy.

Ruby Lane- At Ruby Lane, you can find jewelry, antiques, ceramics, glassware, dolls, and more, at prices ranging form $10 to the thousands. The site has a more serious and less funky vibe than Etsy


Strike a pose! taking better photos

I am putting some of my porcelain sculpture necklaces on Etsy. But now I have to take really good photos of them.

Timing: is everything

High noon: good for shoot outs and harsh strong shadows

Morning or evening: Nice soft shadows!

Flash news: diffuse the flash

The flash is our friend but it can be too flashy! You don’t want hot spots of white on your shiny stuff or light parts of your picture blown out with too much light. So what’s a girl to do?

DIFFUSE: 

  • Put a piece of white tissue paper over the flash. It will result a brighter picture but without the distracting, overexposed bright spots.
  • Have external spotlight shine through sheet or vellum and not use the flash
  • Use filtered morning light through a sheer drape

BACKGROUNDS

White: The plain white background has an advantage: it is easier to photograph, and easier to take in visually. Using white as background has one more advantage: it intensifies the light, so it can help in taking photos of a darker item.  Here’s one way to make a light box.

Patterns: Material, books writing, outside, whatever works with the piece . But be careful that you keep the jewelry the most important part. Don’t get too busy. (often my problem)

Contrast: Put a dark piece on light background nd a light piece on dark. A simple piece on busy background and a busy piece on simple background.

Soft shadows: Use a piece of velour or velvet to absorb light .