Trying, trying to learn as much as I can about this business of selling my art. The most important thing I learned from a recent Etsy Pricing workshop was
“I AM NOT MY CUSTOMER!”
Whew! Thank God! I am VERY frugal. It’s like a game for me to find the lowest prices or free. It means finding more creative ways to get what I need and want. It just makes life more fun for me. But I sure am happy that I am not my customer. I was pricing my art by what I would pay, which would be peanuts or free. So now that I am changing my outlook by- what else but EDUCATION- I am now doing the MATH! Yuk! How I hate math but (sorry, right brainers) oh, so very important in figuring out what price to sell my art for. Of course , its not cut and dry. Not 1+2=3. There’s psychology involved and gambling and experimentation. Now that could be fun? We’ll see.
The ladies on Etsy say that I must (just stab me several times in the eye, it would be just as painful) , anyway , they say I must keep track of my hours of labor. I hate that- did you already guess that? There’s probably an App for that, which would make it more fun- right? Wait , I’ll go look..okay looks like there are quite a few to do that. Billings Pro and Time Tracker are now downloaded into my iPhone so I can track my time. I’ll let you know how well they work.
So, I drew a Pricing diagram so I can understand the pricing thing better. after all I am a visual person- so I need visuals. Maybe it will help you too?
It seems that no matter how wonderful your stuff is- you aren’t going to sell a single thing unless you get it in people’s faces. How do you do that? Well in the past, I had to go to expensive, labor-intensive craft shows. Usually not so good. I hated them. I think the people who made money from craft shows are the promoters. But now, Hurrah! There is the internet – a low cost way to reach millions of people. Sure you have to know your way around a computer but its do-able. Almost half of Etsy sellers spend at least an hour a day marketing on Social sites.
Since I’ve starting taking a more active part in the Social Media, my sales have increased. Here’s how I do my marketing:
I blog (see, right here, this is my blog)
I video – You Tube
Facebook- is the world’s largest social network, with over 500 million users.I’ve gotten orders from here.
Twitter- is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters. I’ve gotten orders from here.
If you do nothing else, at least do Facebook and Twitter – they are the top sites right now.
Online Craft Markets
Online Craft Markets
I am putting some of my porcelain sculpture necklaces on Etsy. But now I have to take really good photos of them.
Timing: is everything
High noon: good for shoot outs and harsh strong shadows
Morning or evening: Nice soft shadows!
Flash news: diffuse the flash
The flash is our friend but it can be too flashy! You don’t want hot spots of white on your shiny stuff or light parts of your picture blown out with too much light. So what’s a girl to do?
- Put a piece of white tissue paper over the flash. It will result a brighter picture but without the distracting, overexposed bright spots.
- Have external spotlight shine through sheet or vellum and not use the flash
- Use filtered morning light through a sheer drape
White: The plain white background has an advantage: it is easier to photograph, and easier to take in visually. Using white as background has one more advantage: it intensifies the light, so it can help in taking photos of a darker item. Here’s one way to make a light box.
Patterns: Material, books writing, outside, whatever works with the piece . But be careful that you keep the jewelry the most important part. Don’t get too busy. (often my problem)
Contrast: Put a dark piece on light background nd a light piece on dark. A simple piece on busy background and a busy piece on simple background.
Soft shadows: Use a piece of velour or velvet to absorb light .